Raya with Faber-Castell

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The idea of "Raya with Faber-Castell" in the visual advertisement for the Faber-Castell Ball Pen Grip X7, blue pen, likely signifies a marketing strategy in visual which the brand Faber-Castell aligns itself with the festive occasion of Raya, also known as Eid al-Fitr, a culturally and religiously significant celebration observed in numerous Muslim-majority nations. The proposed design would incorporate graphics or aspects related to Raya festivities, including traditional decorations, motifs, or cultural symbols, seamlessly combined with the Faber-Castell Ball Pen Grip X7, specifically in blue. The purpose of this integration is to elicit a feeling of celebration, happiness, and cultural significance, while simultaneously highlighting the product's excellence and practicality for writing purposes during the festive season.

Project: Advertisement
Campus: UniKL MIIT
Semester: 3,2024/2025
Subject: Creative Advertising
Prepared for: Dr. Suzidiana Sulaiman
Designers:
1. Fatin Nur Athirah Binti Md Shahir

Preserve Raya Moments with "Faber-Castell"

Concept design : Raya Sketches

Type of advertising : Bend Visual, Straight Headline

This design is to illustrate the fun and happiness emotion that being captured through a scenery doodle of a girl in baju kurung playing fireworks happily at the village during hari raya using Faber-castell pen on the sketchbook.

Fun Raya Tic Tac Toe

Concept design : Classic Game x Hari Raya

Type of advertising : Straight Visual, Bend Headline

This design is to potray the fun of playing classic game like "Tic Tac Toe" using Faber-Castell pen during Raya with friends and family bonding moments.